Marketing Careerist Blog

Quoting: Seth Godin

mktgcareerist — Mon, 01 Mar 2010 20:08:30 +0000

If you’ve got the time, the intellect and the access to get your hands on an idea … then you have the ability to reinvent yourself. – Seth Godin

Taken from “Brianwashed: 7 Ways to Reinvent Yourself” by Seth Godin

Don’t Forget the Newspaper

mktgcareerist — Mon, 01 Mar 2010 19:51:10 +0000

Here’s an interesting post I came across today on Marketingprofs. Based on comScore research, “Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising.” It’s all about credibility, and evolving social media networks and other new web technologies simply don’t have it YET. When moving into one of these new channels, it’s critical that marketers address their customers’ concerns about credibility and trustworthiness. It could be the difference between a marketing campaign that pops or one that flops.

To read the entire piece at MarketingProfs, click here.

Kevin M. Fahey

Making Yourself Indispensable

mktgcareerist — Tue, 23 Feb 2010 18:26:18 +0000

Video clip of Jacquelin Novogratz talking about how she recognizes a linchpin, as found on Seth Godin’s Blog (http://sethgodin.typepad.com/). It’s a great reminder of how to approach your work to make yourself an invaluable resource for your organization.

Kevin M. Fahey

Social Media Metrics

mktgcareerist — Tue, 23 Feb 2010 18:01:36 +0000

As I think about measuring the value of my organization’s participation in social media networks, I thought I would share some useful insight provided by Amber Naslund at the Altitude Branding blog. Amber writes, “Followers or click throughs on their own don’t tell you anything of value. Making metrics meaningful means weaving them together to glean insights, not just data.”

So, for example, I have a hypothesis that increased positive participation on our social media networks will have a positive effect on membership retention. By mapping out the number of followers, interaction levels, type/quality of feedback, and membership retention (with all else being equal), I can begin testing my hypothesis. Over time, I can make adjustments to metrics used or my initial hypothesis to get the meaningful measurement I am looking for. Who knows…I might discover a few unexpected insights things along the way.

Amber goes on to explain that they key to making this work is to ensure your organization establishes a culture of analytics. I couldn’t agree more. To read the rest of Amber’s post at the Altitude Branding blog, click here.

Kevin M. Fahey

Quoting: Henry Ford

mktgcareerist — Fri, 12 Feb 2010 17:24:02 +0000

If there is any one secret of success it lies in the ability to get the other person’s point of view and see things from his angle as well as your own.

Henry Ford

Behance and Cool Hunting’s “99%” Conference

mktgcareerist — Thu, 11 Feb 2010 14:54:39 +0000

To supplement my last video post (Seth Godin – Lizard Brain), I’ve decided to share a link to the rest of the “99%” conference videos on Vimeo. With presentations from some of the foremost thought leaders in the business community, these videos are packed full of inspiration to help you make things happen. I hope you enjoy them as much as I did.

99% Videos on Vimeo

For more information on the 99% project, visit http://the99percent.com/.

Kevin M. Fahey

Seth Godin on The Lizard Brain

mktgcareerist — Thu, 11 Feb 2010 03:30:08 +0000

This is a great talk by marketing guru, Seth Godin. In this clip (from Behance and Cool Hunting’s “99%” conference) Seth introduces the idea of the Lizard Brain, which is a metaphor for the fearful, instinctive decisions we make as an important deadline approaches. He argues that by quieting or controlling your Lizard Brain, you can avoid sabotaging your project right before it ships.

Kevin M. Fahey

Welcome to Marketing Careerist!

mktgcareerist — Thu, 11 Feb 2010 00:37:48 +0000

Welcome to the Marketing Careerist Blog on WordPress.com. This is a space where interested marketers can find inspiration and insight through the thoughts, ideas, and experiences of others.

Commenting and sharing are strongly encouraged. As always, please remember to credit authors of original content. If you would like to write a post for Marketing Careerist, or simply want to share something that inspires you, please write to me directly at kmfahey[at]gmail[dot]com. Thanks and enjoy!

Kevin M. Fahey